Jonathan Dayton & Valerie Faris—Ruby Sparks—7/23/12

/content/interviews/353/2.jpgBefore directing their breakthrough film Little Miss Sunshine, Jonathan Dayton & Valerie Faris made a reputation as the creators and directors of the pioneering MTV show The Cutting Edge. Thereafter, they helmed videos for artists like the Red Hot Chili Peppers, Weezer, Jane's Addiction, REM, The Smashing Pumpkins, Macy Gray, Janet Jackson, Oasis, and The Ramones. As the co-founders of Bob Industries, one of the country's leading commercial production companies, Dayton and Faris have directed high-profile TV spots for VW, Sony Playstation, Gap, Target, Ikea, Apple, and ESPN, among many others. Dayton and Faris came through San Francisco's Ritz-Carlton Hotel on a press tour promoting their sophomore feature Ruby Sparks, about a writer who magically writes into existence his ideal girlfriend.